Lessons From Field: Cuyahoga County, Ohio OFR
Updated: 5d
Free Virtual Event! 1:00-2:00 p.m. CDT | Tuesday, December 8, 2026
Media Public Awareness Campaign to Prevent Cocaine Overdoses
The Cuyahoga County Overdose Fatality Review (OFR) implemented a countywide awareness campaign (signsofOD) regarding the decrease in fentanyl-related overdose deaths and the subsequent increase in cocaine-related deaths.
This campaign aims to share the signs and symptoms of cocaine-related overdose, as much of our public health focus has historically centered on fentanyl- or opioid-related harms.
This presentation highlights how multidisciplinary team identified a gap in educational outreach, developed a media campaign, and the evaluation results.
WHO SHOULD ATTEND
Anyone working in overdose prevention or participating in an overdose fatality review.
SPEAKERS INFORMATION
Manreet Bhullar is a Senior Forensic Epidemiologist at the Cuyahoga County Medical Examiner's Office and has coordinated the Cuyahoga County Overdose Fatality Review since 2019. Her work focuses on the surveillance of overdose deaths to inform intervention and policy changes, utilizing medical examiner data.
In 2025 she was named the De Beaumont Foundation's 40 under 40 in Public Health. Recently completed her Doctor of Public Health (DrPH), with a focus on substance use and overdose among women.
Visit here to learn more: https://ccbh.net/overdose-fatality-review/
Josh Skowron is Director of Public Health Marketing at KW2, a Madison, Wisconsin-based communications agency. With more than a decade of experience in public health marketing and communications, Josh has worked with clients including CDC, SAMHSA, ASTHO, and state and local health and justice agencies across the country. He specializes in turning data into action, creating measurable, community-informed campaigns for substance use and overdose education, prevention, and harm reduction.
Visit here to learn more about KW2: http://www.kw2marketing.com/
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